Creating a Service Oriented Culture in Healthcare IT
I just finished reading a blog by Scott Ruehle on the Healthcare IT News website entitled “Six Keys to Creating a Service-Oriented Culture in Healthcare IT”. The post originally appeared in the blog@SunViewSoftware.com on January 18, 2012.
Ruehle describes himself as an “IT Process Manager for a healthcare IT organization” and he shares his views on providing good customer service based on his experiences with coworkers, customers and managers in the healthcare IT field. He summarizes his ideas in these six principles:
- Treat others how you want to be treated.
- Be goal oriented.
- Collaborate.
- Be leaderful.
- Take ownership.
- Don’t be selfish.
Treat others how you want to be treated. Work together. Don’t be selfish. Hey, wait a minute…aren’t these the same golden rules we were supposed to have learned way back in kindergarten?
Yes they are. Yet I think many of us would probably agree that in our everyday interactions with people around us, we can find examples where these elementary concepts seem to be lost on some of our fellow classmates. (In fact, I can provide you with a ready example from this past weekend where a tailgating acquaintance made an exaggerated point of slowing down while he was passing me to flip me the bird because, I guess driving 55 in a 50 MPH limit was ridiculous and rude on my part). More typically, we find less egregious examples of bad form: the grocery store clerk who talks to her coworkers rather than you at checkout, or the hardware store guy who points in the direction of the item you seek rather than walking you to it.
After a lifetime of working in various customer service roles, running my own successful small business and raising two teenage boys, I have often reflected on the simple golden rules and how important they are to providing excellence in service and building good relationships.
Ruehle brings these issues to light in the context of Healthcare IT. “I work in healthcare, in IT specifically, so while aspects of the industry that I choose to be employed in (ie: patient care) should be synonymous with service, it is not a given that <this> view is taken or expected amongst the IT ranks”, he writes.
He goes on to explain that, in his experience, all too often promises made at the point of sale from vendors about having tools, systems, processes or consultants who can provide guidance for improving a client’s business model are left unfulfilled: “you will find those providing these references are well-intentioned (and/or financially motivated), but generally incapable…the core components are often what IT needs the most help with – the soft skills, the attitude, the behavioral aspects and the business acumen to build customer relationships that benefit both the business (which is why we are here to begin with) and future customer service relationships”.
And here is the golden nugget I found in Ruehle’s blog:
“Some of the most important elements of customer service in healthcare IT
cannot be provided by technology”.
For a customer service junkie like me, this is heady stuff.
Because it underscores for me the importance of what I do: In my consultant position with Galen Healthcare Solutions, I have a responsibility for helping Galen’s customers in the medical community get the most out of their healthcare systems and I understand that there are hugely important objectives at the heart of the matter: better, safer patient care, maximum efficiency for providers, cost control and return on investment to name a few. I also understand that change can be stressful and difficult in any setting and I see my role as one of not only helping to build a usable system and providing comprehensive training, but helping to smooth out the implementation bumps as well.
Below are some elaborations from Ruehle’s blog:
Treat others how you want to be treated: Everyone knows when they have had a good customer service experience in their private lives. The challenge comes in remembering that when it is your turn to provide the service – put the proverbial shoe on the other foot and see how well both you and the customer react to the service you are providing.
Be Goal Oriented: One does not have to become a resident expert in business to understand what business goals are or what results your customer is expecting to achieve – one has to listen and communicate to understand. Even if the goals have no immediate technology solution, helping the customer understand this and addressing their issue is still a valuable service. IT facilitates business goals where possible; we still need to understand them in order to do so effectively. I am sure you can think of a customer service situation in your personal life that, while you may have been disappointed in the answer, you were not disappointed in the person providing the answer. There was clear value in the service they provided by understanding your needs and their ability to help.
Collaborate: Customer service is never a one-way dialogue. To meet the customer’s goals or desired outcome requires good communication skills and (often) an open-minded approach to “how can we help” as opposed to “how we can’t help”. That involves building a relationship with the customer (whether a member of your department, the organization or somebody completely outside the company) to best serve their needs.
Be Leaderful: Give service providers the opportunity to make decisions that help their customers and/or provide a culture in which failure to act is the real failure. This does not mean I advocate saying “yes” to everything asked by a customer; it does, however, allow IT staff to know what they can do, what they can’t and the clear means to address customer requests or concerns in a reasonable manner or amount of time without extreme bureaucracy.
Take ownership: Many view the use of the word “ownership” as the proverbial albatross rather than a blessing, but those trying to provide quality service and work in a service-oriented culture understand there is less risk and more reward in taking ownership of helping and providing service that goes far beyond than just the appreciation of the customer. It builds job satisfaction, positive relationships and often fosters growth in the individual and the people working around them. Ownership IS the quintessential element in the question “What can I do to help you?”
Don’t be selfish: Many good employees will often weigh what it is they can do to help against the workload they have in front of them, even if it’s only for a moment. There is nothing inherently wrong with this (I am just as guilty as the next in doing so), but it doesn’t take much for the latter to start to outweigh the former or to have the “I don’t have time to help” seed be planted and sprout into providing less than stellar service. Whether we like to admit it or not, we are being selfish in thinking of our needs first – especially if the purpose of our role is to provide service. Each individual has a choice to arrange their priorities; in a service-oriented culture, the priorities tend to (within reason) be the customer and their needs.
Ruehle, Scott. Six Keys to Creating a Service-Oriented Culture in Healthcare IT. Extracted February 13, 2012 from http://www.healthcareitnews.com/blog.















